Mary Claire Nay moves on to semi-final round in a National Social Media Competition

2016 Mar 29

Mary Claire Nay along with three teammates will be moving on to the semi-final round in a National Social Media Competition.

This is the first time GC students have competed in the Social Media Competition. These four students (three seniors and one junior) have worked under the direction of Mrs. Kimberly Roush, lecturer of Marketing, to prepare for the competition. The team was also assisted by Dr. Doreen Sams, professor of Marketing. The team will travel to Ball State University in early April to compete in the semi-final round, and hopefully the final round, of the competition.

To prepare for the competition, the students were given a case study focusing on the brand new Courtyard by Marriott Hotel in Muncie, Indiana. The hotel has partnered with the Erskine Green Institute to develop a career training program at the hotel for individuals with disabilities.

The students developed a complete Social Media Campaign for the hotel to promote awareness in the state of Indiana for the new hotel and the training institute. During the final rounds of competition, they will present their plan to Marriott officials, representatives from the Erskine Green Institute, and other business executives.

GC is one of 12 teams that advanced in this national competition. In addition to the competition, the students will get to attend a career fair with national employers who are looking to hire social media marketing specialists this summer.